<p>More than 10,000 years ago, the Mammoth roamed Utah with a roar, tusks up as fierce defenders of their herd as these 14-foot tall behemoths struck fear in opponents with their ability to charge as fast as 25 mph.</p>



<p>The Mammoth has returneth from extinction – it’s the dawn of a new ice age.</p>



<p>After skating one season known as <a href="https://www.dailyfaceoff.com/teams/utah-hockey-club/line-combinations">Utah Hockey Club</a>, the NHL’s 32nd franchise revealed on Wednesday its new name and permanent identity: the Utah Mammoth. NHL commissioner Gary Bettman will join Smith Entertainment Group owners Ryan and Ashley Smith in Salt Lake City today for the formal announcement, which concludes a 13-month branding process that was driven by fans.</p>



<p>According to the team, Utah Mammoth is the product of four rounds of fan voting spanning more than 850,000 votes. The team’s official rallying cry and hashtag is #TusksUp.</p><div class="injected-ad injected-video" data-nn-ad-tech-injection-count="0" data-nn-ad-tech-max-gap="130" data-nn-ad-tech-current-gap="142"></div>



<p>“We love the passion of the people of Utah and the way they showed up for the team during its inaugural season and the energy they brought to voting on its permanent identity,” said Ryan and Ashley Smith, owners of the Utah Mammoth, said in a press release. “From day one, we committed that this team would be built with and for the people of Utah, and we are excited to celebrate today’s launch with the entire state. The community chose the Utah Mammoth brand, and it stands as a symbol of who we are, where we came from, and the unstoppable force we’re building together.”</p>



<figure class="wp-block-image size-large"><a href="https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized.png"><img loading="lazy" decoding="async" width="1024" height="576" src="https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-1024x576.png" alt="" class="wp-image-216966" srcset="https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-1024x576.png 1024w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-300x169.png 300w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-768x432.png 768w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-150x84.png 150w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-600x337.png 600w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-696x391.png 696w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized-1068x601.png 1068w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Home_and_Away_Jerseys_optimized.png 1275w" sizes="auto, (max-width: 1024px) 100vw, 1024px"></a></figure>



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<p>Utah Mammoth draftees at next month’s NHL Draft will be the first to don the team’s new uniforms. The Mammoth were one of the big winners in this week’s Draft Lottery, moving up from No. 14 overall to No. 4, which is a significant development for a franchise already loaded with prospects. The team released new merchandise available to fans on Wednesday, though jerseys will not be for sale until closer to the start of the 2025-26 season in October.</p><div class="injected-ad" data-nn-ad-tech-injection-count="1" data-nn-ad-tech-max-gap="130" data-nn-ad-tech-current-gap="187"></div>



<p>Utah’s inaugural color palette will remain – termed as Black Rock, Salt White and Mountain Blue – along with the original colors and striping from their first-year jerseys. It’s the Mountain Mammoth logo that will adorn the Black Rock home jersey, with U-T-A-H scripted across the Salt White away jersey – so there will be no confusion in visiting arenas about where the Mammoth hail from.</p>



<p>There are a number of easter eggs hidden within the Mammoth’s new identity. The team says the Mammoth logo “captures the fierce power of the mammoth mid-charge, tusks up and ready to attack.” The nearby Wasatch Mountain Range’s snow-capped peaks forms the Mammoth’s crown. The outline of Utah is subtly embedded in the mountain silhouette and the curved tusk is in the shape of a “U” for Utah. The tusk will also be featured on the Mammoth’s black hockey pants.</p><div class="injected-ad" data-nn-ad-tech-injection-count="2" data-nn-ad-tech-max-gap="130" data-nn-ad-tech-current-gap="146"></div>



<p>In the Mammoth’s secondary wordmark, a curved tusk is embedded into the “U.” Utah’s permanent brand identity was developed in collaboration with design firm Doubleday &amp; Cartwright and includes a custom designed  typeface named Mammoth Sans, which features a 10-degree forward slant that the Mammoth say mirrors Utah’s mountainous terrain, Utah’s famous stair step and what the team says is an upward trajectory. The Mammoth Sans font will be featured on player jersey nameplates as well as numbers.</p>



<figure class="wp-block-image size-large"><a href="https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized.png"><img loading="lazy" decoding="async" width="1024" height="576" src="https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized-1024x576.png" alt="" class="wp-image-216967" srcset="https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized-1024x576.png 1024w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized-300x169.png 300w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized-768x432.png 768w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized-150x84.png 150w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized-600x337.png 600w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized-696x391.png 696w, https://publish.dailyfaceoff.com/wp-content/uploads/2025/05/Logos_1_optimized.png 1275w" sizes="auto, (max-width: 1024px) 100vw, 1024px"></a></figure>



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<p>There is one other North American professional sports team named the Mammoth, playing out of Colorado in the indoor National Lacrosse League, a franchise owned by the <a href="https://www.dailyfaceoff.com/teams/colorado-avalanche/line-combinations">Colorado Avalanche </a>parent company. The Utah Mammoth said they were in “regular dialogue” with Kroenke Sports and Entertainment and got their blessing to name the NHL club the Mammoth, which also included a lengthy trademark process. The club also explored naming the team Utah Yeti, a choice in the fan vote, but moved on once it became clear that process was clouded with brand confusion because of the existing cooler and outdoor company.</p><div class="injected-ad" data-nn-ad-tech-injection-count="3" data-nn-ad-tech-max-gap="130" data-nn-ad-tech-current-gap="180"></div>



<p>According to the team, Mammoth was the “clear favorite” and “prevailing choice” among the 850,000 votes cast. The organization said they wanted this process to be a “two-way conversation with our fans,” and moved quickly in a branding process that typically takes more than two years and involves many NHL stakeholders.</p>



<p>There is undoubtedly a great historical significance that connects the Mammoth to Utah. Fossils of Mammoths, which weighed up to 22,000 pounds, have been found throughout Utah in Bear Lake, Park City and most notably Huntington Canyon, where a complete skeleton was discovered in 1988.</p>



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<p>POST SPONSORED BY bet365</p>



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